Irvine Nature Center's
by Steve Strickler
A recent explosion of metrics and forecasting is speaking to the advantage of video in marketing campaigns, social media engagement, and viewer entertainment. You know you want a video, but the mountain seems distant and tall.
I’ve actually begun to realize that educating our partners and clients is the best way to help them through the process. Then, when we arrive at a conclusion, we’re actually addressing their issues, concerns, or problems…we just happen to use video content to do it.
So, we’ve broken down the process into the Evolution of a Quality Film and had a recent collaborative partner help to explain. In a way, it’s our story, told through our client’s prism on a recent highly successful film.
How will I begin? What is our message? What story do we want to tell? How will we bring scope, task list, and budget to this? Where do we begin? Who do we trust to tell our story? Sometimes, getting out of the gate seems to be a monumental task and all of the details bog down the process to a non-starter.
Challenges: You Listened To Us
Hearing your challenges, fact-finding, and checking the heartbeat of the message happens here.
At this point, it’s our job to listen: What’s your pain point? Who is your audience? What message are you working to clarify? We realize that we have two ears and only one mouth so that we listen twice as much as we talk.
Getting in Sync:
Projecting Proper Messaging
This is where learning happens on both sides. We learn and collaborate about your core message. We help to bring understanding about messaging and proper length (does any compelling story need this boundary?), and then we help bring understanding about how the tasks required translate to budget. Two filming days vs 10? What types of considerations, crew, special rigs, and post production are required? Transparency and information exchange happens here. We emerge from this phase with a clear path to the next phase of story development.
Helping to Develop "Story"
From listening to you and understanding the DNA of your mission, we’re focused on telling your story the way you want it told. We communicate on story development and work toward developing the pivotal “trust moment”--the leap of faith where MindMotion becomes your advocate, your representative, and works to make mission meet material.
Directing Beauty and Authenticity
Through careful planning and homework, production day has arrived. Through organization and commitment, the path to success is inevitable. Bringing an adequate team, yet keeping a minimal footprint, means business as usual for you. Follow the map, but be willing to explore.
Our unending commitment to utilize the best equipment and the latest innovations means creating quality to impress. Thousands of hours of on-set perspiration, tailoring the shot, and directing talent to deliver authenticity, brings out a story that engages--the ultimate win!
Telling Stories that Move
The story must connect at an emotional level. Touching the human element is key to success. It can be love or laughter, anger or excitement. Satisfying your viewer and invoking the “inner you” makes the story come alive.
In edit, we refine and polish. The story gets better each time you tell it, and after polishing it over again, the story will finally sparkle. Sparkle engages…sparkle sells.
Measurements That Matter
Of course metrics measure success, so propelling your message to the next level gains viewers. You only
get one chance to disenfranchise your viewer, so
make it count.
This is where your hard work, financial commitment, and bottom line all meet up. Launch your message and engage your viewer (and keep their attention) to create remarkable excitement, measured by applause, tears, clicks, and shares.
The End Result:
The Final Released Version 3:56
MindMotion Films has a long and proven record of delivering quality content, on time and within budget. As a full service video production facility, we can provide every aspect of production: messaging, storyboarding and content, principal cinematography including lighting and sound, and post-production including online-editing, advanced color grading, and award-winning motion graphics.
Visual. Accurate. Enabling.
For more information or to launch your critical message to the next level, allow us to show you how Collaborate and Create: The Evolution of Quality Films That Tells a Story can work for you.
The majestic Star Barn sits in Dauphin County, Pennsylvania, battered by time and neglect. But despite the ravages of time and encroachment, the Star Barn still has a bright future!
Team MindMotion has been entrusted to tell this story and we are honored to be documenting the disassembly, moving and renewal of this iconic structure, listed with the National Register of Historic Places.
Watch for updates and stories of the meticulous and timeless procedures from the craftsman selected in this monumental effort.
Every once in a while, we get blown away on set. We arrived here with ideas of style, production content, and script. After about two sentences were spoken, we realized that no camera, no fancy light or gizmo could make it any better. Just keep recording...
Through this collaboration with Water Street Ministries, and their unconditionally loving, we were humbled beyond words. We're excited to help give a glimpse into the lives effected by the WSM mission! MindMotion salutes the volunteers making this happen. "Something critical is missing in places that care for broken and needy if the only people there are broken and needy."
On a late Fall afternoon, while having Sunday dinner at a favorite Lancaster County destination, we glanced out the window and were presented with art. I was able to capture it with my iPhone6 and post to our Facebook page. It found an exciting space on the PA Dutch Country Convention & Visitors Bureau Group Planning cover. I'm quite honored to represent Lancaster to 7,000 Tour Planners in 2015!
Imagine having hundreds of thousands of dollars just lying around in your production budget to drop on a national hit single for a one-off summer promotion spot scheduled to air only a few weeks:
Must be nice, right?
But here’s the thing, just because you don’t have the kind of coin to buy a popular tune, or even create an original score, doesn’t mean the music in your spot has to be any less effective at hooking viewers or setting the tone you want.
It just takes a little more work, on our part.
Finding the right music among the thousands of tracks in stock-music libraries is a lot like bargain hunting. We dig a little deeper; we look a little longer (we’re talking HOURS); we kiss a lot of B-side dreck.
But when we do find “the one,” that perfect track––perhaps wedged between two absolutely wrong ones in an unexpected genre––there’s no better feeling in the world. And the results will undoubtedly have you nodding in foot-tapping agreement, as well.
So don’t fear the needle drop. Embrace it.
Lancaster Mennonite School's January 2015 TV :30...and more.
LMS is a place where students want to be. We recommended gathering-up students without scripting and have them tell us how they feel about their school.
The results were so compelling that it's turned into TV spots, boosted social media posts, radio and print ads...better mileage than a Smartcar!
We're capturing this monumental project of moving the famous Star Barn. This image is a screen grab from our 4K drone flying overhead.
We are happy to host these ladies to tell their stories of love, trials and faith with the loss of their spouses.
Hear their stories lcbcchurch.com
Our long awaited, highly sought-after, near impossible to get Red Epic M Dragon arrived!This much anticipated gem shoots an astounding 6K images and is able to over-crank up to 300 frame per second!
What does this mean to our clients and partners? Better, larger images with more flexibility in post. Future-proofing your gig, and even the ability to pull stills from video images that equal most modern digital stills cameras.
Two new edit suites (yes, new MacPro hardware too), client room, green room, sound booth, server room and studio! We're expecting an October re-opening date. We're still up and running, however with an edit suite, complete with new furniture!
As of June 1, we've moved to our new location on First Street in Lancaster City. We look forward to enjoying the city's rejuvenation movement, and the ability to better serve our friends and partners with a larger, more convenient, and better work space. We look forward to seeing you at our open house event once the construction is completed.